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2017.08.23

Posted at Sep. 1, 2017 18:22

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Serving as the shop manager of The Real McCoy's London store, Max Sardi is also an avid vintage collector.His wealth of knowledge regarding vintage clothing also comes in handy when promoting products from The Real McCoy's. Like a true vintage lover, Max not only collects items, but also actively incorporates them into his everyday fashion.
 
The persistency of a vintage master.

 
After moving to London from Los Angeles 20 years ago, Max has continued working within the fashion industry. As an avid vintage fan, he introduces vintage pieces that he discovers through his blog and has many followers from around the world. He primarily collects American military and sportswear.
 
Whenever he travels to Japan for work, he always makes sure to visit popular vintage spots such as Nakameguro and Koenji. When THE REAL McCOY’S opened their London store, he was hired as the shop manager, and using his knowledge of vintage items that he acquired over the years, he continues to contribute to the expansion of the brand in London.
His everyday fashion consists primarily of vintage items mixed with items from THE REAL McCOY’S. As a collector, he does not hesitate to wear extremely rare vintage garments. Not many brands can faithfully restore authentic vintage items like THE REAL McCOY’s, which makes Max a perfect fit for the brand. Their items are so authentic and well made that sometimes it is difficult to differentiate between the actual vintage piece and their products. “I’ve been collecting vintage items for a long time, so I truly understand the level of skill that THE REAL McCOY’S possesses. While some fashionistas may consider combining an army top with a navy bottom, or a LEVI’S jacket with pants from LEE taboo, but I don’t really think about it too much. To me, what’s more important is looking at the overall balance and colorways.”
 


A US NAVY sweater combined with a set-up from THE REAL McCOY’s. The white low-tech sneakers contrast with the all navy outfit. The vintage bandana adds the finishing touches to Max’s outfit.
 
Max carried over his vintage collection from his home just for the photo shoot. The durable canvas bag is also vintage, made during the 1940s.
A US ARMY work shirt from around World War II. With its colors still preserved, the shirt has been kept in great condition. “As a shirt worn by a soldier, it’s surprisingly well made.”
 
 
“This souvenir jacket, which mixes elements of Japanese and American history, is one of my favorite vintage items.” Because it isn’t in perfect condition, the jacket is kept as an ornamental collector’s item.
A 1930s denim work jacket. As it was manufactured during a low point in the American economy, the design is extremely simple. The expression that the denim gives off is superb.

A US NAVY deck jacket. Although indigo blue is the most common color, there are some jackets that have been dyed different colors. The colors were kept separated to differentiate the tasks on deck.
 
 
He wears vintage items even when at work, and today his outfit consisted of a 1940s Union Made farmer’s jacket on top of a sweatshirt by THE REAL McCOY’s. With a staff member who is as knowledgeable about vintage items as Max, customers can feel assured that any questions that they may have can be answered at the store.



 
THE REAL McCOY'S LONDON
 
15 Henrietta Street London WC2E 8QG
Tel.+44(0)20 7836 9490
11AM-6:30PM
 
 
 
Max Sardi’s  Profile―
 
He wears vintage items even when at work, and today his outfit consisted of a 1940s Union Made farmer’s jacket on top of a sweatshirt by THE REAL McCOY’s. With a staff member who is as knowledgeable about vintage items as Max, customers can feel assured that any questions that they may have can be answered at the store.
 
An African indigo stole purchased at Old Spitalfields Market, a popular vintage market in London. The stole is voluminous and goes well with denim and sweats.
 
As a big fan of bags made with durable cotton materials and large capacity, he purchases vintage canvas bags whenever he encounters one he likes. Looking at the rivets and stitchwork, you can tell the amount of skill required to manufacture this bag.

A pair of duck hunter camouflage pants, commonly referred to as “frogskin” in English. The large pockets and belt loop are distinctive features of the pants.
 
The popular M-44 is known for having a functional design. This vintage item has been aged, as seen by its faded cotton fabric. A drawcord hole is attached to the hem.

The duck hunter camouflage pattern used by the USMC during the 1940s is extremely rare and is popular among vintage items. This jacket, which has been kept in good condition and is perfectly sized is one of his treasures.
 
This classic A-2 flight jacket is also part of his personal collection. The body and ribbing have been kept in good condition. A leather nameplate is attached to the chest.

 
This vintage sweat parka from the 1950s and 1960s is often used as a reference for reproduction items. Even after decades, the parka is extremely comfortable, and the coloring is exquisite.
 
A vintage 1950s vest from Brown’s Beach Jacket. Although it’s slightly damaged, the texture of the beach cloth is extremely comfortable to the skin. The authenticity of this jacket showcases Max’s passion towards vintage items.
 
 
A US ARMY sweatshirt from the 1940s. It is filled with details from the era, including the design of the sleeves and ribbing. As you can tell from the body color and printed letters, this jacket has been kept in pristine condition.
Of all of this sportswear-type vintage items, this 1930s college sweatshirt is one of his favorites. The printed letters on the chest feature a flocking finish.
 
Although it’s slightly large, the fading of this pair of LEVI’S 501XX is a vintage lover’s dream. Max often wears these jeans together with casual footwear such as sneakers or tassel loafers.
 
HERCULES coveralls from the 1950s with a dynamic aged look. These coveralls go perfectly together with chino pants or military pants.

 

 
Photo by Tomoyuki Tatematsu Text by CLUTCH Magazine

 
*This journal was reedited from the feature story from the 2016 April “CLUTCH Magazine” vol. 48 issue. 
 

#therealmccoy's #london

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