JAPAN DENIM Book : DRY BONES feature translation
CLUTCH Magazine Denim
Jean Engineering: denim made for vintage classic enthusiasts.
Ever since he was a young boy, Kiyoaki Takeuchi of Dry Bones had an interest in American culture. After learning about the culture through movies, he later flew to America as a buyer of vintage clothing. The appeal of Dry Bones is how they combine his own past experiences with original ideas to create truly unique and innovative products. Established in 1989, Takeuchi predicted that vintage clothing, which was the brand’s bread and butter at the time, would eventually fade down, and he set on creating original clothing from an early stage.
“Many vintage buyers with a tremendous volume of capital began arriving in the United States, and I saw that most of the vintage clothing was slowly disappearing from the American market, which is why I decided that it was time to create my own original garments. We began making denim about three years after the brand was started, and I wanted to make truly original pieces, so I had to think of completely new details and selvedge fabrics that no other brand had. The result was a style of selvedge denim that I named, “Sushi-Mimi Denim” that was made with two different colors.”
Due to circumstances with the factories, the Sushi-Mimi denim that Dry Bones had been making for years were no longer able to be produced. That is how Jean Engineering was created as the new face of Dry Bones denim. Using a play on words with “gene engineering”, the denim series was created by Takeuchi after he went back and observed the way classic vintage denim were made.
With a personality that doesn’t let him be satisfied until he has done all of his research, Jean Engineering, the name of Takeuchi’s new standard denim series, suits him well. Over many years, he has conducted exhaustive research of American culture from various angles, and he still continues to dig deeper today. That is one of the reasons why he is so enamored with the United States.
“Of course I look at different vintage jeans, but brand catalogs, movies, TV shows, and literature from before the 1950s are my main sources of reference. I pick up details from different works and try to learn as much as I can about the country’s background and culture when I begin to create a new product. The same goes for denim, as I start off by studying the specific era and begin the manufacturing process by incorporating the culture of the time into the product. However, I do not make a complete reproduction, but rather combine my own interests and styles to create something new and innovative. America is a country that is built upon the identities of minorities. Even within the same generation, you can find different cultures depending on the region. There is so much diversity, so the more I learn about each one, the more I keep wanting to discover about them.”
*This article was previouly featured in JAPAN DENIM book.
Japan Denim DRY BONES